Principles and Values of Successful Brands

William J. McDonald

Refining Principles and Values Into Plain Language

Written by Robyn T. Braley

Ideas to help you move your business to new levels of success.

Have you created a set of principles and values for your company? Have you shared them with your team? It doesn't have to be brain science. In fact, there are powerful examples that have stood the test of time.

What are values and principles? They are guidelines that shape how you and your team act, conduct business, how to treat customers and live out your mission. 

They define who you are. They define your brand. And whether your company or personal brand, your brand is what others think it is!

Sometimes we overthink explaining why we do what we do. We complicate describing who we are and what we want to be known for. 

Goal Setting; Choose the RIGHT Location

Right location; more important than you think

Part 4 of 6: Finding A Place Where Anything Can Happen

Written by Robyn T. Braley

Ideas to help you move your business to new levels of success.

In this post I focus on the importance of selecting a location where anything can happen. I include tips for small businesses and Bootstrappers.

Part 1; Why Goal Setting; Part 2; Leaders Role Part 3; Drafting The Winning Team Part 4; A Location Where Anything Can Happen Part 5; Formula for Success Team Part 6; Implementing the Plan  
Where Creativity Begins

I used to be a High School Drama teacher. How my career led from there to full time music to broadcasting to founding Unimark Creative in 1994 is another story.

My University studies were in the British philosophy of developmental drama rather than theater arts. It was an exciting time in Calgary when Kieth Johnstone, the improvisation innovator, developed the Theatre Sports concept. Keith took the concept to the world.

Top Golden Quotes by Canadian Winter Olympic Athletes; Sport, Business and Life

Golden Team Canada Quotes; Sports, Business and Life

Whether it's the summer or winter Olympic games, Canadian athletes provide inspirational moments that last a lifetime.

Written by Robyn T. Braley

The Brandit blog is about branding. Branding is driven by inspiration. There is a reason why elite athletes become inspirational keynote speakers. They’ve made life sacrifices in order to accomplish great things. In this post I include humorous and motivational tweets about Team Canada at the Winter Olympics in 2014. If you tweet, follow me and I promise to reciprocate.

I admit it. I’m hooked. I didn’t plan it that way, it’s just the way things turned out. Now, it’s a dependency. I can’t stop. I’ve become an unrepentant tweeter. During the Olympics I ramped it up a notch.

I’m an early riser and am often into the office by 5:30. I have a small flat screen TV to track news when we have media events happening. The opportunity was there for me to to tweet moments of brilliance and astute observations throughout the Olympics. Well, brilliant in my mind.

Part 3 of 6: Goals Setting; Best Tips for Drafting A Winning Team

Chose The Right People for Goal Setting Success

Goal Setting Ideas to help you move your business to new levels of success.

Written by Robyn T. Braley

Part 1; Why Goal Setting; Part 2; Leaders Role Part 3; Drafting The Winning Team Part 4; A Location Where Anything Can Happen Part 5; Formula for Success Team Part 6; Implementing the Plan

Goal setting directly impacts branding, brand building and brand loyalty. A strong team will bring focus and creative synergy to the process.

It’s All About Team

When I organize goal setting sessions, I try to bring together a cross section of ages, genders, opinions and experiences. Ideally people who have good ideas, can communicate them well, and are comfortable participating in positive free flow discussions will be in the majority.