Written by Robyn T. Braley
If you are reading Brandit for the first time, we are in
the midst of a series packed full of practical ideas about how to Bootstrap a company into existence. If you are about to start a business and have limited capital, you are in the right place for tips and ideas.
Many Bootstrappers are thrust unexpectedly into starting
their own business. The timing is not always of their own choosing. Some were downsized
and left with few other options.
The key is to have passion and enthusiasm for what you are
about to do. With little money to work with, knowledge, ingenuity and persistence will be your primary resources. Add a healthy dose of motivation, and you are good to go!
At some point, Bootstrappers need capital. Without sounding
cliché, it takes money to make money. However, before scheduling a meeting with your banker, let’s explore a variety of options for leveraging your resources.
