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Written by Robyn T. Braley
You know you should do it. But, you've been putting it off for all of these years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, if not done properly, it can be a complete-time waster.
As you think about the time required
to launch and manage a social media program for your business, chills may run down your
spine! I'm here to tell you, it doesn’t have to be like that.
Relax. There's hope. I'm here to tell you, it doesn’t have to be like that.
Before going further, let's ask this question, "Why does my business need social media as part of its brand program?"
The answer is simple. Social media has become part of the fabric of doing business.
According to one source, 60% of the buying decision
process is completed before a sales rep is ever contacted or
you go into a place of business. The potential customer, employee, supplier or other people of interest has checked
out the product or company online.
My kids never buy anything before thoroughly checking
it out online. I’ve been with them in a retail store when they’ve used their
phone to compare a competitor’s product.
My son-in-law is a master at comparative shopping.
The answer is simple. Social media has become part of the fabric of doing business.
My kids never buy anything before thoroughly checking
it out online. I’ve been with them in a retail store when they’ve used their
phone to compare a competitor’s product.
My son-in-law is a master at comparative shopping.