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| A solid handshake can be the first step towards forming a relationship. |
I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go.
Why? Because I have made business connections that resulted in signing contracts at every kind of event you can name.
The purpose of networking is not to collect a pocket full of business cards. It is to connect and begin a conversation that will lead to forming some level of meaningful relationship.
The biggest reason I love networking is that I love people. The synergy created by the buzz in a room full of people at a conference is energizing.
As we learned through COVID, engaging online is totally different than engaging with others live and in-person.
Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand.
For some, networking is natural and easy. For others,
it is one of the most frightening exercises you can imagine.
