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| A crisis communication plan is an investment, not a cost! |
Written by Robyn T. Braley
We tend to think, "It will never happen to us!" And then, it does. Is your company prepared for the unthinkable?
Having a crisis repsonse plan is usually on the to-do list but is often put aside due to more pressing issues. However, executing a well-written plan can save lives, calm fears, and provide a structure for responding to the event and moving forward.
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| Canmore, Alberta floods of 2013 |
Hurricane Fiona devastated the east coast from Maritime Canada to Florida and into the Caribbean. Hurricane Ian was close behind.
