Effective Websites; Realizing Online Potential

Part 1 of 2; Building Your Online Brand

Written by Robyn T. Braley 

I recently spoke to a group of business leaders who asked the question, “What makes an effective website?” Regardless of how new, powerful, dynamic or successful your website is, you will soon be contacted by an “expert” who will tell you it sucks. What is fact and what is fiction?

A few weeks ago a client told me how frustrated he was with the number of email and telephone contacts he receives from people who speak an unfamiliar language. I call it webschpeak. He had no idea what they were saying. Mind you, he has a distinct Newfoundland twist to his words. I suspect they didn’t understand him either.

Write Effective Emails that Engage Readers

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16 Tips For Writing Better Emails 

Written by Robyn T. Braley

Writing an enews that engages readers requires thought and discipline. Rants, poor grammar, harsh language, one-word subject lines, and sketchy formatting will reduce the reader's absorption into the important information you are trying to communicate. 

I know, I know. You hate going through a deluge of emails that land in your inbox every morning. You claim you never look at many before hitting delete. That is the downside of an enews. 

However, when you think about it, I'll bet there are some you check more than you realize, especially from companies you know.