Why Do I Need a Responsive Website?

Responsive websites adapt to a variety of  formats

Written by Meg Braley 

You may be scratching your head saying “I don’t even know what a responsive website is. How do I know if I need one? How do I know if my current website is responsive?"

Here is the test. When you look at your website on a smartphone, is it just an extremely tiny version of what you would see on your PC? Do you have to zoom in and then move it around until you can read the text and click on links? 

Meg Braley, senior web designer

If that’s what you see, your website is not responsive. In a nutshell, a responsive website automatically resizes to fit the screen of whatever media you are using to view it whether it’s a desktop, tablet or smartphone. When a website is responsive, it gives the user a much better viewing experience. It makes it easier to get to the information they are looking for – the information you want them to have! Using responsive design integrates interaction such as touch screens and makes for a more enjoyable experience for users.

Effective Websites; Realizing Online Potential

Part 1 of 2; Building Your Online Brand

Written by Robyn T. Braley 

I recently spoke to a group of business leaders who asked the question, “What makes an effective website?” Regardless of how new, powerful, dynamic or successful your website is, you will soon be contacted by an “expert” who will tell you it sucks. What is fact and what is fiction?

A few weeks ago a client told me how frustrated he was with the number of email and telephone contacts he receives from people who speak an unfamiliar language. I call it webschpeak. He had no idea what they were saying. Mind you, he has a distinct Newfoundland twist to his words. I suspect they didn’t understand him either.

What Makes An Effective Website - the Fundamentals

Part 2 of 2; Online Presence

Written by Robyn T. Braley

In Part 1 discussed the 3 elements of online marketing. I also explained the 4 steps that must be taken to develop meaningful relationships with your customers; know, like, trust and engage.I ended with my easy to understand definition of branding.   

An effective online presence is imperative in 2014. People search for products, services, locations and other relevant information online. They buy cars, make hotel registrations, seek manufacturing services, source drillbits or look for jobs. If you can’t be easily found, you are not in the game.

A dynamic, engaging site that loads quickly, is easy to navigate and clearly demonstrates your products or services will invite visitors to want to learn more. First impressions are where you start building meaningful relationships with your customers.