Master the Art of Writing for an Online Audience

 

Practical ways to help readers better understand what you mean.

Written by Robyn T. Braley

Tips for improving audience engagement when writing emails, social media content and website posts!

We’ve all received them—emails with random subject lines and content that rambles on forever. We’ve all seen Facebook, LinkedIn, Twitter, Blog, or website posts, which are one big blob that is a challenge to read!

Writing online content requires a different approach than writing for essays, reports, magazines or newspapers. What I share will also make information in printed proposals or reports easier to read. 

Why is this Important?

Strong online communication skills are important for leaders and frontline workers. We want to be better understood by others and to better understand them as we exchange ideas online. 

Engage Readers with Formatting Tips for Online Writing

Format your Blog, LinkedIn, FaceBook posts and Website pages
for better engagement!

Written by Robyn T. Braley

Writing online content requires a different approach than writing for essays, reports magazines or newspapers.

Content that effectively tells your story and engages readers requires thought and crafting. Short is always good, but not at the expense of meaning. 

It wasn't long ago that social media experts were adamant that blog posts should never be more than 500 words long. They didn't believe people would read longer articles.

That has changed. The general rule of thumb today is to write as much content as you need to tell your story.