Why Your Personal Brand Matters!

Written by Robyn T. Braley

The people who matter to your career and business growth have an opinion about you. Whether you are the CEO of a large corporation, a student, warehouse worker, teacher, online marketer, pest control technician, truck driver, welder, farmer, salesperson or bootstrapper, what they think matters and will influence your success or failure.

Each of us has a brand. For those who own a business, your company brand will usually be closely aligned with your personal brand, particularly in the early years. It only makes sense that the business will take on the personality of the founder. But, the two brands will still have differences.

Defining your personal brand requires authenticity and transparency. Begin by asking pointed questions that require thoughtful and honest answers. 

1. What am I best known for?
2. What do others think I am known for?
3. What do I want others to know me for?
4. What do I need to change to reshape their opinion?

The answers will help you identify the basic elements of your personal brand. You will find positives to build on, and negatives that need some work. Building your brand is a life-long process that requires periodic self-checks.

Goal Setting; Choose the RIGHT Location

Right location; more important than you think

Part 4 of 6: Finding A Place Where Anything Can Happen

Written by Robyn T. Braley

Ideas to help you move your business to new levels of success.

In this post I focus on the importance of selecting a location where anything can happen. I include tips for small businesses and Bootstrappers.

Part 1; Why Goal Setting; Part 2; Leaders Role Part 3; Drafting The Winning Team Part 4; A Location Where Anything Can Happen Part 5; Formula for Success Team Part 6; Implementing the Plan  
Where Creativity Begins

I used to be a High School Drama teacher. How my career led from there to full time music to broadcasting to founding Unimark Creative in 1994 is another story.

My University studies were in the British philosophy of developmental drama rather than theater arts. It was an exciting time in Calgary when Kieth Johnstone, the improvisation innovator, developed the Theatre Sports concept. Keith took the concept to the world.