16 Tips For Writing Better Emails

Written by Robyn T. Braley

Writing an enews that engages readers requires thought and discipline. Rants, poor grammar, harsh language, one-word subject lines, and sketchy formatting will reduce the reader's absorption into the important information you are trying to communicate.

I know, I know. You hate going through a deluge of emails that land in your inbox every morning. You claim you never look at many before hitting delete. That is the downside of an enews.

However, when you think about it, I'll bet there are some you check more than you realize, especially from companies you know.

Robyn T. Braley

Robyn T. Braley is a Brand Specialist, Writer and Speaker. He has a passion for helping people grow their personal or organization’s brands. Robyn's goal is to help people become resilient and make real change as they better understand their brand. He takes great pleasure in helping them discover "Ah-Ha!" moments when they hear him speak at conferences or read his posts and ebooks. He is often asked by various media to comment on communication, political, or lifestyle topics. Robyn is a Rotarian committed to the ideal of community volunteering.

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Monday, 28 October 2013

Write Effective Emails that Engage Readers

16 Tips For Writing Better Emails

Written by Robyn T. Braley

Writing an enews that engages readers requires thought and discipline. Rants, poor grammar, harsh language, one-word subject lines, and sketchy formatting will reduce the reader's absorption into the important information you are trying to communicate.

I know, I know. You hate going through a deluge of emails that land in your inbox every morning. You claim you never look at many before hitting delete. That is the downside of an enews.

However, when you think about it, I'll bet there are some you check more than you realize, especially from companies you know.