You Can Make a Difference - Giving Strategies 2023

Give with a grateful heart!

Written by Robyn T. Braley

Robyn T. Braley is a brand specialist, writer, speaker, community leader and media commentator. He is the President of UniMark Creative Inc. 

The last day of December 2023 is the final opportunity to receive tax credits for donations to charitable organizations.

The needs are significant! Recovery from the COVID pandemic has been compounded by runaway inflation causing a worldwide economic crisis. The shock of skyrocketing rental rates and food costs caught financial experts and extraordinary people off guard. 

The needs in our communities have been amplified several times over! People are desperate. Families are in distress. Many are forced to choose between paying the rent and buying food!

Every day, worthy causes inundate companies and private individuals with letters, emails and phone calls pleading for help. The challenge is to choose which organizations to help when so many need support.

All of this brings added pressure on food banks, family resource agencies, addiction recovery organizations, youth programs, and mental health services. Counsellors are overwhelmed by the number of people seeking help. 

Ebineezer Says Businesses are Making a Big Difference in a COVID Christmas

Ebeneezer says, "Make a COVID Christmas a giving Christmas" 

Written by Robyn T. Braley

The saying never gets old. Christmas is a time for giving. It’s a time for recognizing the needs of others and responding in meaningful ways. Christmas is a time for sharing out of a pure heart and a desire to make the world a better place to live. 

COVID-19 has increased the needs in our communities to uber-extreme levels. And now we are dealing with a steady flow of new variants. First, there was the Delta, and now we have the Omicron. 

I know many reading this post are without a job. You've been laid off or your job has been moved to other cities and you are faced with the choice and expense of moving.  

Perhaps you own a small business that failed due to the pandemic. Because of it, your employees are without jobs also. 

Families are in distress. All of this has increased pressures at food banks, family resource agencies, addictions recovery organizations and mental health services. I know counsellors who are overwhelmed by the number of people seeking help. 

I am truly blest to do business in Canada. I work with clients who have a passion for what they do. Giving back to the community is a key part of their business strategies.

 

Many do not limit giving to the Christmas season. As Ebeneezer Scrooge famously said, “I will honour Christmas in my heart and try to keep it all year round.”