55 Original Quotes to Uplift, Inspire and Chase Away the COVID Blues

Written by Robyn T. Braley

Those who follow me on Twitter, LinkedIn or Facebook know that I write original quotes. I’ve written about 700 and add to the list almost every day.

My plan was to post periodic articles featuring them. However, the need for other content always seems to take precedent. With the news we’ve had recently, now is the time.

If you need to be encouraged, inspired, or amused, this post is for you! Perhaps you are experiencing deep sadness and need to be reminded there is hope. Or, maybe you just need a laugh.

If you are active on social media, please cut and paste any of my quotes and post them as your content. I've made it easy by dividing them into topics and including my name with each one. 

We are living in yet another COVID-19 lockdown—world economies have punished some while rewarding others. Political systems that are considered unshakable are under threat from insurrectionists. Our outlook is made worse by the paralyzing fear of the unknown. 

Think Differently 

A timely quote can cause you to think differently. A few wise words can inspire you to turn your life around and take a new path. 

In a moment of desperation, a simple phrase can give you hope where none existed. In a moment of great accomplishment, a quote can sum up in a few words what you are feeling inside. 

How to Build a Multi-Million Dollar Brand

Branding begins on the inside.

Written by Robyn T. Braley

Brands are built by delivering on promises to customers. Delivering on promises with continuity, consistency and predictability earns customer loyalty. It's at that point that a brand becomes sustainable.  

However, being predictable doesn't mean you are rigid and don’t adapt or respond to new opportunities or threats. Doing the same thing in the same way for too long can put you into a rut. And, a rut, as they say, is a grave with the ends kicked out. 


While a brand has meaning, it must also remain relevant year after year. As customer needs change, so must your company. Building your brand requires flexibility in order to stay relevant.

It's Not Always About the Logo

Your brand is what customers think it is! It's defined by how they feel about your company, product or service.

Our company, Unimark Creative, did marketing projects for an Alberta based drilling tool company. It was a startup in the true sense of the word. 

Two young men founded the company out of the back of an old half-ton truck. They stored  product on one side of a two-car garage. 

Forty years later the business had grown to become the dominant supplier within the Canadian and US drilling industry. The company was worth many millions of dollars.