Think As if There is no Box! Creative Solutions for Challenging Problems

Think as if there is no box!

Written by Robyn T. Braley 

Business survival depends on producing results even when economies tank. To keep existing clients while trying to find new customers, the challenge is not to think outside the box. It is to think as if there is no box!

Every market segment is different. They just are. And, that is the fun in working with unique clients.

So, to suggest there are one-size-fits all solutions runs counter to the way we think at Unimark Creative. We like to walk beside our clients, learn more about their needs, and find ways to solve their marketing problems.

I always feel uncomfortable when asked to come up with lists of “must-have” marketing tools. The secret to business success is to identify your client’s needs and provide a solution that will meet them. Simple, right?

Hold on. When hit by an unpredictable economy, business owners are forced to consider programs they may not have considered previously. Some get back to the basics that helped them get started. Others do things they've never done before as they shore up existing business while also searching for new opportunities.