Showing posts with label online branding. Show all posts
Showing posts with label online branding. Show all posts

Wednesday, 8 January 2014

Effective Websites; Realizing Online Potential




Part 1 of 2; Building Your Online Brand


Written by Robyn T. Braley 


I recently spoke to a group of business leaders who asked the question, “What makes an effective website?” Regardless of how new, powerful, dynamic or successful your website is, you will soon be contacted by an “expert” who will tell you it sucks. What is fact and what is fiction?

A few weeks ago a client told me how frustrated he was with the number of email and telephone contacts he receives from people who speak an unfamiliar language. I call it webschpeak. He had no idea what they were saying. Mind you, he has a distinct Newfoundland twist to his words. I suspect they didn’t understand him either.