Master the Art of Writing for an Online Audience

 

Practical ways to help readers better understand what you mean.

Written by Robyn T. Braley

Tips for improving audience engagement when writing emails, social media content and website posts!

We’ve all received them—emails with random subject lines and content that rambles on forever. We’ve all seen Facebook, LinkedIn, Twitter, Blog, or website posts, which are one big blob that is a challenge to read!

Writing online content requires a different approach than writing for essays, reports, magazines or newspapers. What I share will also make information in printed proposals or reports easier to read. 

Why is this Important?

Strong online communication skills are important for leaders and frontline workers. We want to be better understood by others and to better understand them as we exchange ideas online. 

Content Tips for Social Media Success - Easy to Use

Written by Robyn T. Braley

Businesses leaping into social media may be setting themselves up for disappointment. Don't get me wrong, if your company is not active on social media, time is passing! The key is to do it the right way. 

The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.  

I have narrowed down the process to a step-by-step journey.  I go back to the basics that will help you make the leap. 

All platforms - FaceBook, Twitter, LinkedIn, Instagram, Tic Tok, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers.