Showing posts with label personal brand. Show all posts
Showing posts with label personal brand. Show all posts

Thursday, 26 February 2015

Rick Hanson, Bearcat Murray, and Peter Maher Lead by Example

Chief Rick Hanson interviewed by Jill Belland of City TV
Written by Robyn T. Braley


Since this post was written, Chief Hanson resigned to pursue other career options. Peter Maher retired after a distinguished career as a sports broadcaster. Bearcat Murray just goes on being Bearcat. Each is still involved in the community.


Three men built strong personal brands through hard work and demonstrating a passion for what they do. 

Leaders are busy. Schedules are overloaded by the demands of fulfilling job and career commitments. Add family and recreation time and many leaders reach a schedule saturation point. 

When asked to find time to volunteer in the community, many leaders are thrown into a spasm caused by busyness fatigue.

Leaders Who Lead

In spite of this, every community has leaders who stand out through the gift of their time. They understand the importance of making a difference in the community. 

Calgary is blessed with a long list of men and women who are examples of what it means to be extraordinary leaders in every area of their lives. Somehow, within their frenetic schedules, they find time to give back, to pay it forward. 

Three such men were recently in the news on the same day. They share common values by…
  • Giving selflessly of themselves without any expectation of return
  • Demonstrating leadership by how they live their lives
  • Showing compassion and caring for others

Wednesday, 19 November 2014

Why LinkedIn is a Pillar for B2B Relationship Building

Braley explains why LinkedIn is Important
Written by Robyn T. Braley

LinkedIn has become one of the most powerful social media tools for business to business (B2B) selling. It is ideal for professionals wanting to grow their personal brand and to build meaningful relationships.

 
A recent conversation with a client pretty much summed up why LinkedIn has soared to the top of marketing must-haves. He observed, “When one of our sales people cold-calls a prospective client or replies to an email inquiry, before the process goes to the next step, the first place both parties go to gather background information is LinkedIn.”

“Relationship-driven marketing is what makes the B2B world go round,” he noted. “Potential customers often check out the LinkedIn profiles of our team before they go to our company website!”

He concluded, “By the time they meet face-to-face, both have learned a lot about each other.” The conversation was in the context of our meeting to start developing consistent and branded LinkedIn profiles for each of his sales and executive teams.