Top 10 Brandit Posts of the Past Year - Branding, Sales, Inspiration

Every summer I publish the Top 10 Brandit posts for the previous year. Whether you own an established business, are bootstrapping a startup or just looking for a good read, there is something listed below for you. I Am Honored 

More that 70,000 people have read one or more articles since we launched Brandit. Most live in Canada but many are in different parts of the world. 

My goal is to help you grow your business or personal brand. Thank you for your loyalty and placing your trust in my content. Please reTweet or Facebook any you find helpful! Also comment with any ideas the posts give you . 

Time for a Checkup? 10 Tips to Kick-start Company Growth in Uncertain Times

Spring time is the perfect time for a brand check-up! How is yours performing? 

Written by Robyn T. Braley  

What shape will your business be in by this time next year? Is there risk? Is there reward? 

What steps can you take to make this year the best it can be in spite of economic or political circumstances?

With unpredictable global economies and uncertain political decisions, many leaders lack the confidence needed to make forward-planning decisions. In many situations, they can only operate their companies based on what they know today! Reviewing past performance histories doesn't help because we are in uncharted territories. 

While we all hope for a better tomorrow, we can only control what you can control today.

Don’t get me wrong, we have clients whose businesses are excelling and setting all-time sales records in the midst of difficult times. But we also have clients who are struggling and have even gone out of business. 

I've written about survival strategies before. Whatever your circumstance, it's never a bad idea to review your brand and marketing performance. Is there a different way to look at your situation? 

1. Begin from Where You Are

A mentor of mine shared this simple but profound truth. ‘Begin from where you are!’ It sounds simplistic, but when you think about it, it makes sense. 

Today you KNOW you have a PROBLEM or OPPORTUNITY. You know that you do or don't have the tools needed to address it. It's that simple. 

Can you MOVE forward based on what you know today about your realities as they are right now? 

1. What is the problem or opportunity!
2. What are your strengths?
3. What are your weakness?
4. What do you know for certain?
5. What DON'T you KNOW that you SHOULD?
6. How will you address that?
7. What is your plan?

Sold is Not a Four Letter Word. Open Doors to Sales Success!

Written by Robyn T Braley

Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 

Sales is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and it's not pretty.

What? Me? Sell?

In a sour economy, some are forced to start their own business when all other job searches have failed. Whatever your new business will be, sales will play a major role.

 
Some companies challenge their entire staff to think 'sales.' Their goal is to motivate staff to be aware of possible opportunities and feed leads to the sales team.

Born to Sell; What Makes a Sales Champion

Written by Robyn T Braley

When the economy dips, it’s time to dig down deep and evaluate every area of your business. What works really well? What isn’t working well? 

What areas just get by because they have been ignored for years? 

Selling is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and its not pretty. 

Fuel for Champions

I started writing a single post with tips for honing sales skills. As I got into it, the article became longer and longer and evolved into 10 story ideas. Each is meant to be a quick read by people who’s livelihood depends on sales success.

If you are a sales or fund raising professional, the posts will help you review the fundamentals. If you are a Bootstrapper who is starting a new business with few resources, they will introduce you to basic sales knowledge and strategies. 

Finally, if your life is indirectly impacted by sales – which is everyone – these posts will help you understand sales and sales professionals