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| Re-branding the Cow |
Written by Robyn T. Braley
I am still asked the question when I speak about branding or communication. “What exactly is a brand?”
The question often comes from older people who think "brand" refers only to a logo. On the other side, similar questions come from younger people who are confused by the overuse of the term.
I’m not surprised. The word is thrown around in different ways and in different contexts. No wonder there is confusion.
