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| Traditional and New Media Convergence Graph created by Unimark Creative |
Written by Robyn T. Braley
Clients periodically ask how new media and traditional media can work together. I wrote this article about two successful Rotary media events that I managed which demonstrate the principle. It was published in the February edition of the Rotary District 5360 newsletter.
A few days before the Super Bowl
some of the scheduled TV commercials showed up on YouTube. During the
television broadcast, advertisers paid $3.5 million to access the record
setting audience of more than 111 million viewers. Two hours after the game I
received a link through LinkedIn taking me to the entire collection.
We are officially into the age of
media convergence. Actually, we've been there for a number of years.
Traditional media, online media and social media have intersected in ways we
couldn't have imagined even five years ago.
