Sold is Not a Four Letter Word. Open Doors to Sales Success!

Written by Robyn T Braley

Wherever you are reading this, look around. Everything you see is made of products that someone sold to someone else. 

Sales is the fuel that drives the engine of business. No sales, no revenue. No revenue ... well, you know the ending and it's not pretty.

What? Me? Sell?

In a sour economy, some are forced to start their own business when all other job searches have failed. Whatever your new business will be, sales will play a major role.

 
Some companies challenge their entire staff to think 'sales.' Their goal is to motivate staff to be aware of possible opportunities and feed leads to the sales team.

Network Your Way to Success

A solid handshake can be the first step towards forming a relationship. 

Written by Robyn T. Braley


I’ve said it before and I’ll say it again. I’m a habitual networker. I just can’t stop. I network everywhere I go.

Why? Because I have made business connections that resulted in signing contracts at every kind of event you can name.

The purpose of networking is not to collect a pocket full of business cards. It is to connect and begin a conversation that will lead to forming some level of meaningful relationship.

The biggest reason I love networking is that I love people. The synergy created by the buzz in a room full of people at a conference is energizing. 

As we learned through COVID, engaging online is totally different than engaging with others live and in-person. 

Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand.

Tips to Help You Survive the Calgary Stampede Networking Marathon

For some, networking is natural and easy. For others, it is one of the most frightening exercises you can imagine.

Engage Readers with Formatting Tips for Online Writing

Format your Blog, LinkedIn, FaceBook posts and Website pages
for better engagement!

Written by Robyn T. Braley

Writing online content requires a different approach than writing for essays, reports magazines or newspapers.

Content that effectively tells your story and engages readers requires thought and crafting. Short is always good, but not at the expense of meaning. 

It wasn't long ago that social media experts were adamant that blog posts should never be more than 500 words long. They didn't believe people would read longer articles.

That has changed. The general rule of thumb today is to write as much content as you need to tell your story. 

Basic Business Communications Principles Deliver Results

Interview with Robyn T. Braley and other industry experts 

A fun part of my business is being interviewed by various radio show hosts, podcast producers, TV news reporters and magazine or newspaper writers. My expertise ranges from business and personal branding topics to community service and politics. 

After speaking at Buildex Vancouver earlier this year I was contacted by a writer doing a story for the Journal of Commerce about business communications basics. How could I say no?

Robyn delivering a sold-out keynote address at Buildex Edmonton

The article focuses on person-to-person, mainstream media and social media communications tips. The Journal of Commerce is a leader in delivering essential construction news and other relevant information to Western Canada’s construction marketplace. 

The magazine is published twice weekly and is available in hard copy and online. The Journal of Commerce has been a trusted resource for over 100 years. 

It's always cool reading, watching or listening to an interview you've done as soon as it is published or goes to air. As I read this story when it came out, I learned a couple of new things from others who were quoted.

Content Tips for Social Media Success - Easy to Use

Written by Robyn T. Braley

Businesses leaping into social media may be setting themselves up for disappointment. Don't get me wrong, if your company is not active on social media, time is passing! The key is to do it the right way. 

The common question I hear from my clients is, "Where do we start?" There are so many platform choices, social media protocols and other requirements that many business owners decide not to do anything.  

I have narrowed down the process to a step-by-step journey.  I go back to the basics that will help you make the leap. 

All platforms - FaceBook, Twitter, LinkedIn, Instagram, Tic Tok, Blogging - require quality content. In this post, I explain what content is and why it is the engine that drives social media. I will help you identify content that is relevant and will provide value to your customers.