Ebeneezer says, "Make a COVID Christmas a giving Christmas" |
Friday 18 December 2020
Ebineezer Says Businesses are Making a Big Difference in a COVID Christmas
Thursday 19 November 2020
A Media Release is a Perfect Tool for Promoting Your Company News, New Product or Big Idea to All Media
The role of a Media Release in today's world of blended media!
Ideal for promoting across mainstream, online and social media platforms! Part 1 of 2.
You have exciting news! Your company has just developed a revolutionary new product that will change thousands of lives.
Your assignment is to have hundreds of thousands of people read, see and hear the life-changing news about your innovative new product. Should you choose to accept it, your assignment is to pitch the story to mainstream, online and social media so it can be published, broadcast and posted.
How will you do this? I have a simple answer! Write a media release so well crafted that it will convince global media to tell your story to the masses!
Thursday 10 September 2020
Radically Improve Your Video Call Performances
Seriously? Do's and don'ts of Video Conferencing |
Written by Robyn T. Braley
Like it or not, when you are onscreen, you are on stage baby! My tips in this post will help you to be an even better version of you when on camera.
Thursday 6 February 2020
How is Your Brand Performing in a Tough Economy
Calgary, Alberta, Centre of Canada's Oil Industry |
Written by Robyn T. Braley
When economies are threatened by political turbulence, international trade uncertainty, natural disasters or the threat of war, it's time to assess the strength of your brand.
Many companies will make it through this time. They will adapt, adjust and carefully manage their operations as they find ways to survive.
Others will not be so lucky. A client operating in the petroleum industry manufactured processing equipment valued at $5,000,000 per unit.
When the oil industry collapsed it happened in a hurry. They failed to find new markets for existing products and could not retool to make new products quickly enough. They were forced into receivership.
A client in commercial construction offers new construction and maintenance services for older high-rise buildings. When the economy sucks, their new construction business dives while their maintenance division soars. Owners of large buildings cannot afford to put off maintenance.
Thursday 12 December 2019
Beware The Open Microphone; Lessons from Justin Trudeau, Donald Trump and Naheed Nenshi
Written by Robyn T. Braley
I speak at conferences and do media interviews about social media. I can always depend on athletes, politicians or business leaders to provide fresh examples of what not to do or say in the media. They have been caught on camera saying or doing something silly or offensive.
Instantly the clip is uploaded to the internet and goes viral. Then it gets worse! TV NEWS Networks pick up the story and broadcast the segment through news cycles around the world.
Think of it in layman's terms. That wild and crazy guy dancing on the table at the company party to thunderous applause may not play well with upper management or customers watching it in their social media feeds.
We've all seen posts of racial, sexist, political, or other nasty comments on leaders' social media platforms. As a communication specialist and coach, I teach this simple mantra!